Pet treats and snacks come in the form of snack bars
Trend - Snack bars that are made for pets are increasingly common as brands look to offer more conveniently packaged treats for people's animals. These include everything from individually wrapped supplement bars for dogs, to break-apart cat treats.
Insight - Consumers in North America are increasingly investing in their pets' health and mental wellbeing, and this often comes with somewhat inconvenient routines for themselves and sometimes their pets. Brands that are able to merge quality animal care with convenience are therefore most appealing for pet owners.
Insight - Consumers in North America are increasingly investing in their pets' health and mental wellbeing, and this often comes with somewhat inconvenient routines for themselves and sometimes their pets. Brands that are able to merge quality animal care with convenience are therefore most appealing for pet owners.
Workshop Question - How could your brand better prioritize convenience for its customers?
Trend Themes
1. Convenient Packaging for Pet Treats - As consumers seek ways to make their pets care more convenient, brands are offering more pet-friendly treats that come in the form of snack bars for pet owners' ultimate convenience.
2. All-natural Pet Treats - The rise of consumer demand for healthy and high-quality pet food drive the launch of all-natural and human-grade pet treats like the protein bars for dogs introduced by Bond Pet Foods.
3. Pet Food for Senior Dogs - Brands like Pet Releaf recognize the growing trend of pet owners seeking special diets for senior dogs and respond by launching tailored food like Longevity Boom Bars made with noni and moringa powder.
Industry Implications
1. Pet Industry - The pet industry is growing rapidly, driven by pet owners seeking increasingly high-quality and innovative products and services.
2. Health and Wellness Industry - The health and wellness industry is expanding to include pet products as more consumers look for natural and healthy options for their pets.
3. Sustainable Packaging Industry - Pet food brands are moving toward sustainable packaging options that meet the consumer's demand for environmentally-friendly and responsible products.
