Companies are recognizing the importance of offering fertility benefits
Trend - Thanks to work by activists, employers now better understand the importance of inclusivity and supporting a diverse workforce. As a result, companies have begun offering fertility benefits that mitigate both the emotional and financial costs of trying to conceive.
Insight - Many women opt to become mothers later in life, and as more single people and same-sex couples opt to have children, fertility treatments have become more mainstream. These treatments can be financially and emotionally costly and often comes with psychological impacts, including anxiety, depression, and distress. These negative effects can significantly impact the individual's well-being and productivity. Thanks to work by activists, these issues are now coming to light and, as a result, many are expecting more accessibility in this health niche.
Insight - Many women opt to become mothers later in life, and as more single people and same-sex couples opt to have children, fertility treatments have become more mainstream. These treatments can be financially and emotionally costly and often comes with psychological impacts, including anxiety, depression, and distress. These negative effects can significantly impact the individual's well-being and productivity. Thanks to work by activists, these issues are now coming to light and, as a result, many are expecting more accessibility in this health niche.
Workshop Question - How can your brand work towards being more inclusive and supportive of a diverse workforce?
Trend Themes
1. Fertility Benefit Programs - The growing recognition of the emotional and financial costs of traditional fertility treatments has led to an increase in accessibility to fertility benefits through corporate benefit plans and employer benefits programs.
2. Family-friendly Workplace Perks - Employers are broadening perks and benefits to encourage work-life balance for millennials who desire to start families while also furthering their careers.
3. Female-specific Career Platforms - Platforms dedicated to helping women find the correct career and opportunity for their lifestyle are booming, providing new solutions for women currently facing disadvantage in the workplace and during the COVID-19 pandemic.
Industry Implications
1. Healthcare - Companies like Kindbody and Progyny offer affordable and accessible fertility services to consumers and employers, revolutionizing the health-focused corporate benefit plan.
2. Employment and HR - InHerSights and Stork Club are examples of startups aiming to provide family-focused benefits and promote inclusivity in the workplace.
3. Social Issues - Fertility Benefits Matter raises awareness about the importance of inclusive fertility benefits for all, promotes fertility discussions as a non-taboo topic, and advocates for equitable access to fertility treatments.
