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Botanical Coffee

Botanical coffee blends elevate brews' benefits and flavors

Trend - The inclusion of botanicals in coffee blends is increasingly popular as brands look for ways to elevate their coffee products. These items include everything from lavender flavors to stress-relieving botanicals.

Insight - Experimenting with beverage flavors and benefits is common among North American consumers who prescribe to "foodie culture." Even in industries where people tend to be somewhat purist, like coffee and tea, many consumers are branching out in order to elevate their daily routines.
Workshop Question - How is your brand catering to its more experimental customers?
Trend Themes
1. Botanical Coffee Blends - Brands are exploring adding botanicals to coffee blends to elevate coffee flavors and benefits
2. Functional Coffee Blends - Coffee brands are incorporating functional ingredients like mushrooms and adaptogens to their coffee blends for specific benefits
3. Stomach-friendly Coffee Blends - Companies are creating stomach-friendly coffee blends that contain calming ingredients like cardamom and marshmallow root
Industry Implications
1. Beverage Industry - The beverage industry can explore integrating unique ingredients to elevate flavors and benefits of their products
2. Functional Foods Industry - Functional food brands can look at incorporating coffee blends with added benefits to their products
3. Natural Products Industry - The natural products industry can experiment with botanicals and natural ingredients to enhance their existing product lines
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 76 Examples:
82,149 Total Clicks
Date Range:
Mar 20 — Jun 23
Trending:
Average
Consumer Insight Topics:

Featured Examples

Springtime Lavender Beverages
Springtime Lavender Beverages
The Spring Peet's Coffee Menu Prominently Features Lavender
For spring 2020, Peet’s Coffee is introducing a limited-edition range of drinks inspired by florals, including several lavender beverages. There’s the Honey Lavender Latte with espresso... MORE
Botanical Coffee Flavors
Botanical Coffee Flavors
Marquis Introduces Its First Botanical-Inspired Flavor, Lemon Lavender
Marquis introduces Lemon Lavender, its first botanical-inspired flavor, to drive rapid growth. This sophisticated new libation caters to mindful consumers’ demand for light, fresh, and... MORE
Plant-Based Lavender Lattes
Plant-Based Lavender Lattes
Peet's Coffee Has a New Lavender Vanilla Almond Latte for Spring
Peet’s Coffee is celebrating the return of spring and the start of Earth Month with the launch of several new plant-based drinks, including the Lavender Vanilla Almond Latte. Starting on... MORE
Botanically Infused Coffee Blends
Botanically Infused Coffee Blends
Wildcrafter Botanicals' Coffee Blends Use Adaptogens & Mushrooms
Wildcrafter Botanicals makes botanically infused coffee blends that share mushrooms and adaptogens with every cup. The blends are made with a base of 100% organic and fair trade Arabica coffee beans... MORE
Focus-Boosting Coffee Blends
Focus-Boosting Coffee Blends
Laird Superfood's Focus Coffee Has Botanicals & Mushroom Extract
Laird Superfood’s Focus Coffee is a new functional product that combines beneficial botanical ingredients with a functional mushroom extract to support a state of enhanced focus. At its base,... MORE
Stomach-Friendly Superfood Coffees
Stomach-Friendly Superfood Coffees
Laird Superfood Soothe Coffee Contains Functional Ingredients
Coffee is an acidic beverage and an irritant, and Laird Superfood Soothe Coffee sets itself apart with stomach-friendly ingredients that help make the experience of drinking a cup a more comfortable... MORE
play_circle_filledSpecialty Coffee Concentrates
Specialty Coffee Concentrates
Frazy Bottles are Concentrated Versions of Ready-to-Drink Coffees
Bar-quality custom beverage startup Frazy debuted Frazy Bottles as a way to offer concentrated versions of ready-to-drink, highly-customized specialty coffees straight to customers’ doorsteps.... MORE
Floral Lavender-Infused Coffees
Floral Lavender-Infused Coffees
Farmers Coffee Co. Lavender Coffee Comes in Two Varieties
The Farmers Coffee Co. Lavender Coffee is an unexpected kind of coffee for java enthusiasts looking to fuel up in the morning or throughout the way in a decidedly more floral manner. The coffee... MORE
Lavender-Infused Cold Brews
Lavender-Infused Cold Brews
Dutch Bros' White Chocolate Lavender Drink is Back in a New Form
To the delight of fans everywhere, Dutch Bros has brought back its immensely popular White Chocolate Lavender drink. And this time around, it comes in three delicious new formats. Dutch Bros’... MORE

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