Pet food and treats are infused with CBD to relieve both hunger and anxiety
Trend - CBD supplements for pets in North America remain popular, and some brands in the pet food space are branching out further with pet treats and foods that incorporate the cannabis property and its anxiety-relieving benefits.
Insight - When it comes to pet care, consumers are increasingly focused not just on their pets' health, but their mental wellbeing as well. Now, people are prioritizing on everything from stress-relief to mental stimulation for their animals, and are turning to brands that specialize in those forms of pet care.
Insight - When it comes to pet care, consumers are increasingly focused not just on their pets' health, but their mental wellbeing as well. Now, people are prioritizing on everything from stress-relief to mental stimulation for their animals, and are turning to brands that specialize in those forms of pet care.
Workshop Question - How is your brand adjusting to consumers' changing wellness needs?
Trend Themes
1. Anxiety Relief for Pets Through CBD Supplements - CBD supplements are increasingly used in pet care to provide relief for pet's mental wellbeing.
2. Transparency in Pet Food Campaigns - Pet brands specializing in CBD-infused products are promoting honesty and authenticity in their latest campaigns.
3. Niche CBD Pet Products - Brand innovation opportunities in creating CBD-infused pet products that target specific concerns or needs such as joint support or stress relief.
Industry Implications
1. Pet Industry - Pet industry professionals can develop innovative CBD-infused products that cater to specific pet needs.
2. CBD Wellness Market - Professionals in the CBD wellness market can expand their products to pet care and include CBD-infused pet products.
3. Plant-based Supplement Industry - The plant-based supplement industry can expand into pet-care through the usage of full-spectrum CBD-infused products.
