'The Maccas Run' Candle Smells Just Like a Trip to McDonald's
Katherine Pendrill — March 18, 2019 — Pop Culture
References: greylines.au & delish
If you're the kind of person who thinks there's no better smell than that of a fresh bag of takeout, you'll want to pick up 'The Maccas Run' candle.
Created by the Australian retailer Grey Lines, The Maccas Run candle is named after the adorable Australian term for McDonald's. With 30-hours of burn time, the candle gives off the scent of beef, bun, onion, pickle, cheese, ketchup, and mustard. In other words, for just $22 USD, you can fill your home with the aroma of a freshly made Big Mac.
Unfortunately, The Maccas Run candle is already sold out. However, Grey Lines has an entire lineup of other food-themed scents, including garlic bread, bubble gum, beer, and buttered popcorn.
Image Credit: Grey Lines.
Created by the Australian retailer Grey Lines, The Maccas Run candle is named after the adorable Australian term for McDonald's. With 30-hours of burn time, the candle gives off the scent of beef, bun, onion, pickle, cheese, ketchup, and mustard. In other words, for just $22 USD, you can fill your home with the aroma of a freshly made Big Mac.
Unfortunately, The Maccas Run candle is already sold out. However, Grey Lines has an entire lineup of other food-themed scents, including garlic bread, bubble gum, beer, and buttered popcorn.
Image Credit: Grey Lines.
Trend Themes
1. Scented Candles - Disruptive innovation opportunity: Creating unique and unconventional scents to appeal to niche markets.
2. Food-themed Products - Disruptive innovation opportunity: Expanding the range of food-scented products to create a multisensory experience.
3. Nostalgia Marketing - Disruptive innovation opportunity: Tapping into nostalgia to create products that evoke strong emotional connections.
Industry Implications
1. Home Decor - Disruptive innovation opportunity: Introducing innovative and unconventional home fragrance products to enhance the ambiance of living spaces.
2. Retail - Disruptive innovation opportunity: Creating a unique shopping experience by offering exclusive and limited-edition scented products.
3. Marketing and Advertising - Disruptive innovation opportunity: Leveraging scent marketing strategies to create memorable and immersive brand experiences.
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