BrewDog is Letting People Trade Empty Cans for a Share of Its Business
Laura McQuarrie — February 6, 2020 — Lifestyle
References: brewdog & campaignlive
BrewDog has been running its Equity for Punks for the last decade and it is now introducing a new scheme that invites people to trade empty cans to own a part of the business. BrewDog is giving people the opportunity to own a share of the business by trading in 50 empty beer cans.
Cans for Equity represents just one of the initiatives that BrewDog is implementing to support a sustainable future. As part of its commitment to "making great beer and ensuring we have a planet to drink it on," BrewDog is also pledging to upcycle old beer cans from any brand, distill beer that does not meet quality standards into vodka, share recipes for its entire back catalog of beers since 2016 and much more.
Image Credit: BrewDog
Cans for Equity represents just one of the initiatives that BrewDog is implementing to support a sustainable future. As part of its commitment to "making great beer and ensuring we have a planet to drink it on," BrewDog is also pledging to upcycle old beer cans from any brand, distill beer that does not meet quality standards into vodka, share recipes for its entire back catalog of beers since 2016 and much more.
Image Credit: BrewDog
Trend Themes
1. Can-trading - Breweries can implement can-trading initiatives as a way to secure shares and support sustainability efforts.
2. Sustainability Commitments - Businesses can make similar sustainability pledges to attract customers and promote a greener future.
3. Creative Share Offerings - Companies can create unique share offerings, like BrewDog's Cans for Equity, to attract potential investors and differentiate themselves from competitors.
Industry Implications
1. Breweries - Breweries can implement can-trading initiatives and sustainability commitments to attract investors and promote eco-friendliness.
2. Hospitality - Hotels and restaurants can upcycle and repurpose materials to reduce waste and promote their sustainable practices.
3. Consumer Goods - Consumer goods companies can adopt similar initiatives to promote their commitment to sustainability and attract conscientious customers.
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