The KIND Pride Bar Helps to Support LGBTQIA+ Homeless Youth
Laura McQuarrie — June 4, 2019 — Lifestyle
References: kindsnacks & prnewswire
KIND Healthy Snacks is not just launching a special Pride bar this season but also a multi-year KIND Snack & Give Back Project with custom designs and a community focus.
The KIND Pride Bar is a limited-edition snack that will exclusively be sold online, and all of the proceeds from the product will be donated to the Ali Forney Center, which works to protect and empower homeless LGBTQIA+ youth. The Pride-themed snack boasts a Dark Chocolate Nuts & Sea Salt flavor that's wrapped in a special rainbow-colored wrapper design. At the 2019 World Pride March in New York City and other Pride marches across the country, KIND will be sharing samples of its limited-edition snack.
KIND's partnership with the Ali Forney Center marks its first part of the Snack & Give Back Project.
The KIND Pride Bar is a limited-edition snack that will exclusively be sold online, and all of the proceeds from the product will be donated to the Ali Forney Center, which works to protect and empower homeless LGBTQIA+ youth. The Pride-themed snack boasts a Dark Chocolate Nuts & Sea Salt flavor that's wrapped in a special rainbow-colored wrapper design. At the 2019 World Pride March in New York City and other Pride marches across the country, KIND will be sharing samples of its limited-edition snack.
KIND's partnership with the Ali Forney Center marks its first part of the Snack & Give Back Project.
Trend Themes
1. Pride-friendly Products - Developing and marketing products with LGBTQIA+ themes to support the community and demonstrate inclusivity.
2. Cause-related Marketing - Creating campaigns and products that promote and support social causes to appeal to conscious consumers.
3. Limited Edition Products for Charity - Designing and selling unique, special edition products to raise funds for a charitable organization.
Industry Implications
1. Food and Beverage - Creating Pride-themed food and beverage products to celebrate and support the LGBTQIA+ community.
2. Marketing and Advertising - Conducting cause-related marketing campaigns for companies to support worthy social causes while increasing brand visibility and appeal.
3. Non-profit - Partnering with commercial companies to raise funds and awareness for worthwhile charitable causes that align with social values.
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