The Tree Hut Sugar Face Scrub Line Includes Four Options
Michael Hemsworth — March 16, 2021 — Marketing
References: treehutshea & drugstorenews
The Tree Hut Sugar Face Scrub line is one of the latest offerings from the skincare brand that's focused on providing consumers with a way to support their face in a new way. The range has four scrubs to choose from including Brightening, Hydrating, Purifying and Nourishing, which are each formulated with various superfoods in the mix. This includes pineapple and papaya in Brightening, blueberry and turmeric in Purifying, watermelon and cactus water in Hydrating and banana and oat in Nourishing.
President of Naterra International Jon Song explained the new Tree Hut Sugar Face Scrub line further saying, "Tree Hut’s Shea Sugar Body Scrubs, with quality ingredients and unique scents, have been a top-seller for years, but the reinvigorated interest in the product and brand via social media engagement has inspired us to evolve our offerings to include facial care. The incredible support from our fans has been our best resource in developing new innovations for the brand, like the Sugar Face Scrubs, featuring our beloved and classic sugar base that has exfoliated and moisturized skin for so many decades.”
President of Naterra International Jon Song explained the new Tree Hut Sugar Face Scrub line further saying, "Tree Hut’s Shea Sugar Body Scrubs, with quality ingredients and unique scents, have been a top-seller for years, but the reinvigorated interest in the product and brand via social media engagement has inspired us to evolve our offerings to include facial care. The incredible support from our fans has been our best resource in developing new innovations for the brand, like the Sugar Face Scrubs, featuring our beloved and classic sugar base that has exfoliated and moisturized skin for so many decades.”
Trend Themes
1. Superfood Skincare - Brands can innovate and formulate superfood ingredients in skincare products for targeted benefits.
2. Sugar-based Skincare - Developing other skincare products using sugar-based formulas may lead to similar success as Tree Hut's Sugar Face Scrub.
3. Social Media Influence on Skincare Trends - Brands need to pay attention to social media trends to identify what products consumers are interested in and can innovatively cater their products to fit this demand.
Industry Implications
1. Skincare - The skincare industry can benefit from using superfood ingredients to maximize the benefits of their products.
2. Food - Food industry players that produce superfoods can potentially enter the skincare industry by supplying their ingredients for use in skincare formulations.
3. Social Media - Social media platforms can develop their own skincare lines based on consumer trends and preferences that are identified through their social media engagement data.
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