EM Cosmetics' Daydream Cushion is a Skincare-Makeup Hybrid
Laura McQuarrie — October 21, 2020 — Fashion
References: emcosmetics & thezoereport
EM Cosmetics' Daydream Cushion is a multitasking skincare product that offers coverage and protection, making it an interesting new skincare-makeup hybrid. The cushion compact is offered in six sheer SPF 50 PA+++ shades that can be worn on their own, as SPF primers or alongside other complexion products.
The product is meant to be applied with a puff applicator, which helps to keep the serum-infused tinted finish looking natural. Like a premium skincare product, Daydream Cushion is packed with ingredients like goji berry extract, snow mushroom extract, green tea extract and more.
When it's time to repurchase the product, consumers can opt for a refill, since the cushion compact system was intentionally designed to be replenished while minimizing waste.
Image Credit: EM Cosmetics
The product is meant to be applied with a puff applicator, which helps to keep the serum-infused tinted finish looking natural. Like a premium skincare product, Daydream Cushion is packed with ingredients like goji berry extract, snow mushroom extract, green tea extract and more.
When it's time to repurchase the product, consumers can opt for a refill, since the cushion compact system was intentionally designed to be replenished while minimizing waste.
Image Credit: EM Cosmetics
Trend Themes
1. Multitasking Skincare Products - Creating skincare-makeup hybrids that offer multiple benefits in one product opens opportunities for disruptive innovation in the beauty industry.
2. Serum-infused Makeup - Developing cosmetics infused with skincare ingredients allows for disruptive innovation in the cosmetics industry by providing added benefits and functionality.
3. Sustainable Packaging Solutions - Designing refillable systems that minimize waste and provide customers with an environmentally-friendly option presents opportunities for disruptive innovation in the packaging industry.
Industry Implications
1. Beauty - The beauty industry can explore and leverage the concept of multitasking skincare-makeup hybrids to develop innovative product offerings that cater to consumers seeking convenience and efficiency.
2. Cosmetics - The cosmetics industry can capitalize on the trend of serum-infused makeup by formulating products that combine makeup with skincare benefits, creating a unique selling point for consumers.
3. Packaging - The packaging industry has an opportunity to innovate by creating sustainable and refillable systems that meet the growing consumer demand for eco-friendly solutions in the beauty market.
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