Rodan + Fields' Face Mask Collection Boasts Foaming, Color-Changing Products
Laura McQuarrie — May 16, 2019 — Fashion
References: rodanandfields & allure
Rodan + Fields recently launched a four-piece face mask collection that helps to address specific skin concerns in a fun way. Customers who have relied on the brand's Redefine, Reverse, Unblemish and Soothe skincare lines will now be able to enhance their daily and weekly self-care regimens with new face masks in each category. While each of the masks is functional and works to provide a specific kind of treatment, they also boast foaming and color-changing properties, as well as metallic formulas.
While the Redefine Rejuvenation Mask takes the form of a blue gel that's infused with exfoliating jojoba beads, the Reverse Radiance Mask has a metallic golden yellow formula that includes Retinal-MD. Although the Unblemish Clarifying Mask appears white in its tub, the mask changes to a purple color as a sign that its blemish-banishing properties are working.
While the Redefine Rejuvenation Mask takes the form of a blue gel that's infused with exfoliating jojoba beads, the Reverse Radiance Mask has a metallic golden yellow formula that includes Retinal-MD. Although the Unblemish Clarifying Mask appears white in its tub, the mask changes to a purple color as a sign that its blemish-banishing properties are working.
Trend Themes
1. Color-changing Face Masks - Disruptive innovation opportunity: Develop face masks that change color to indicate different skincare effects, enhancing the user experience and providing visual feedback.
2. Foaming Face Masks - Disruptive innovation opportunity: Create foaming face masks that offer a unique sensory experience while providing effective skincare benefits, appealing to consumers who seek engaging self-care products.
3. Metallic Formula Face Masks - Disruptive innovation opportunity: Explore the development of face masks with metallic formulas to add a touch of luxury and glamour to the skincare routine, attracting customers who desire innovative and visually appealing products.
Industry Implications
1. Skincare Industry - Disruptive innovation opportunity: Introduce sensorial face masks as a new product category within the skincare industry, catering to consumers' desire for experiential and effective skincare solutions.
2. Beauty Industry - Disruptive innovation opportunity: Incorporate sensorial face masks into beauty routines, targeting beauty enthusiasts who are interested in innovative and visually captivating products.
3. Personal Care Industry - Disruptive innovation opportunity: Expand the offerings of the personal care industry by introducing sensorial face masks as an enjoyable and effective self-care product, appealing to individuals seeking unique and indulgent experiences.
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