Revolution Beauty Launches Colorful Eyeshadow Palettes for Pride
Grace Mahas — June 11, 2019 — Social Good
References: global.ulta & global.ulta
This June, Revolution Beauty -- the UK-based beauty line -- launched three cruelty-free palettes to help consumers celebrate Pride in style. Each palette has unique and rainbow-themed colors that create the perfect pops of color.
The three palletes include 'Pride Proud of My Life Palette,' 'Pride Express Myself Face Paint Palette,' and 'Pride Spirit of Pride Palette.' The alluring colors let users express themselves as vibrantly or subtly as desired. According to a spokesperson of the brand, "Revolution Beauty prides themselves on striving for equality, diversity, and inclusivity."The brand will be donating $32,000 to The Human Dignity Trust, an organization dedicated to defending the rights of LGBT people internationally. It provides legal assists to individuals facing discrimination based on their sexual orientation.
Image Credit: Revolution Beauty
The three palletes include 'Pride Proud of My Life Palette,' 'Pride Express Myself Face Paint Palette,' and 'Pride Spirit of Pride Palette.' The alluring colors let users express themselves as vibrantly or subtly as desired. According to a spokesperson of the brand, "Revolution Beauty prides themselves on striving for equality, diversity, and inclusivity."The brand will be donating $32,000 to The Human Dignity Trust, an organization dedicated to defending the rights of LGBT people internationally. It provides legal assists to individuals facing discrimination based on their sexual orientation.
Image Credit: Revolution Beauty
Trend Themes
1. Pride-inspired Make-up - Disruptive innovation opportunity: Develop inclusive make-up lines that cater to diverse communities and promote equality and self-expression.
2. Colorful Eyeshadow Palettes - Disruptive innovation opportunity: Create vibrant and unique eyeshadow palettes to cater to consumers seeking bold and expressive makeup looks.
3. Cruelty-free Beauty Products - Disruptive innovation opportunity: Design and market cruelty-free beauty products that align with ethical and sustainable consumer preferences.
Industry Implications
1. Beauty - Disruptive innovation opportunity: Leverage inclusive and vibrant themes to create unique beauty products that resonate with diverse consumer segments.
2. LGBTQ+ Rights Organizations - Disruptive innovation opportunity: Develop innovative solutions and technologies to support the work of organizations dedicated to defending the rights of the LGBTQ+ community.
3. Cosmetics Retail - Disruptive innovation opportunity: Introduce specialized retail experiences or platforms that cater to the needs and preferences of consumers seeking inclusive and cruelty-free cosmetic products.
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