Teva x Tegan and Sara Launch a Colorful 'Universal Pride Flatfrom Sandal'
Grace Mahas — June 7, 2019 — Social Good
References: shop.nordstrom & rollingstone
Musicians Tegan and Sara have partnered with reputable sandal company Teva to launch the limited-edition 'Universal Pride Flatfrom Sandal.'
The unisex shoe is made from textiles and synthetic lining and features a 2.5-inch platform with adjustable straps. Teva will donate $15 from each Universal Pride Flatfrom Sandal sold (up to $30,000) to the Teagan and Sara Foundation for an LGBTQ youth summer camp scholarship. The musicians stated in a press release “We got our first pair of Teva sandals when we were 16 and this rainbow Flatform collab is like full circle LGBTQ+ Pride validation. Teva’s generous support for our foundation will allow us to help even more LGBTQ+ youth."
Tegan and Sara have long been advocates for the LBGTQ community and their foundation is a worthwhile way to give back to the community.
Image Credit: Teva
The unisex shoe is made from textiles and synthetic lining and features a 2.5-inch platform with adjustable straps. Teva will donate $15 from each Universal Pride Flatfrom Sandal sold (up to $30,000) to the Teagan and Sara Foundation for an LGBTQ youth summer camp scholarship. The musicians stated in a press release “We got our first pair of Teva sandals when we were 16 and this rainbow Flatform collab is like full circle LGBTQ+ Pride validation. Teva’s generous support for our foundation will allow us to help even more LGBTQ+ youth."
Tegan and Sara have long been advocates for the LBGTQ community and their foundation is a worthwhile way to give back to the community.
Image Credit: Teva
Trend Themes
1. Limited-edition Collaborations - Brands partnering with musicians or artists to launch exclusive products, creating a unique selling proposition.
2. Supporting LGBTQ+ Causes - Brands aligning with LGBTQ+ organizations and initiatives to demonstrate inclusivity and support.
3. Donation-driven Marketing - Brands donating a portion of sales to charitable causes, creating a positive brand image and driving consumer engagement.
Industry Implications
1. Footwear - Opportunity for shoe companies to collaborate with musicians or artists, creating limited-edition products that appeal to niche markets.
2. Fashion Apparel - Opportunity for clothing brands to support LGBTQ+ causes through collaborations and donations, driving brand loyalty and positive brand perception.
3. Nonprofit Organizations - Opportunity for nonprofit organizations to partner with brands for exclusive product launches, leveraging the brand's audience and generating funds for their initiatives.
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