SONIC's Cheesecake Blasts Combine Cheesecake and Ice Cream
Laura McQuarrie — May 6, 2021 — Lifestyle
References: SonicDriveIn & businesswire
The new Cheesecake Blasts from SONIC meld cheesecake and ice cream to create creamy summertime treats that can be enjoyed by the cup. The all-new menu items enhance SONIC's Real Ice Cream with cheesecake and graham cracker pieces for a decadent experience that needs no fork or plate to be enjoyed. Fans of fruit flavors will appreciate the freshness of the berry flavors in the Strawberry Cheesecake Blast, which builds upon the flavors found in the classic variety.
Created to capture the flavors of the summertime, the Cheesecake Blasts are being introduced for a limited time this summer.
The rich and decadent flavors of cheesecake are being formatted in creative ways that help people have their dessert and drink it too.
Created to capture the flavors of the summertime, the Cheesecake Blasts are being introduced for a limited time this summer.
The rich and decadent flavors of cheesecake are being formatted in creative ways that help people have their dessert and drink it too.
Trend Themes
1. Cheesecake-flavored Treats - Opportunity for restaurants and ice cream makers to incorporate cheesecake into their offerings.
2. Sweet and Savory Combinations - Opportunity to combine unexpected flavors into delicious menu items, such as the graham cracker pieces in the Cheesecake Blasts.
3. Limited Time Offerings - Opportunity to create buzz and excitement around menu items by offering them for a limited time only, as SONIC is doing with the Cheesecake Blasts this summer.
Industry Implications
1. Restaurant Industry - Restaurants can take advantage of the popularity of cheesecake and the trend of sweet and savory combinations by incorporating cheesecake into their menus.
2. Ice Cream Industry - Ice cream makers can create unique and decadent flavors by adding cheesecake pieces to their creamy treats.
3. Limited Time Offerings Industry - Marketers can capitalize on the trend of limited time offerings to create hype and drive sales of new products.
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