The New LQD Malt Beverages are Under 200 Calories Per Serving
Michael Hemsworth — April 2, 2020 — Marketing
References: anheuser-busch & drugstorenews
The new LQD malt beverages have been created by the Brewers Collective from Anheuser-Busch as a range of libations that target consumers seeking out an alternative to traditional beers and cocktails.
The beverage range is targeted at health-conscious consumers and are achieved using natural fermented fruit in order to achieve a high-quality flavor profile. The drinks feature an ABV that ranges from 5.2% to 5.9%, are under 200 calories per serving and come in four flavor options including Hard Passion Fruit Green Tea, Hard Agave Limeade, Hard Hibiscus Lemonade and Hard Hibiscus Green Tea.
President of Brewers Colletive Marcelo "Mika" Michaelis spoke on the new LQD malt beverages saying, "After brainstorming with brewers from across the 13 craft partners that comprise Brewers Collective, it became apparent there was an opportunity to collaborate on a unique beyond beer offering. With craftsmanship and real ingredients at its core, LQD has provided our brewers with a platform through which they can directly and creatively address consumer needs.”
The beverage range is targeted at health-conscious consumers and are achieved using natural fermented fruit in order to achieve a high-quality flavor profile. The drinks feature an ABV that ranges from 5.2% to 5.9%, are under 200 calories per serving and come in four flavor options including Hard Passion Fruit Green Tea, Hard Agave Limeade, Hard Hibiscus Lemonade and Hard Hibiscus Green Tea.
President of Brewers Colletive Marcelo "Mika" Michaelis spoke on the new LQD malt beverages saying, "After brainstorming with brewers from across the 13 craft partners that comprise Brewers Collective, it became apparent there was an opportunity to collaborate on a unique beyond beer offering. With craftsmanship and real ingredients at its core, LQD has provided our brewers with a platform through which they can directly and creatively address consumer needs.”
Trend Themes
1. Fermented Fruit Beverages - Creating new malt beverages using natural fermented fruit presents a disruptive innovation opportunity in the beverage industry.
2. Low-calorie Libations - Developing alcoholic drinks under 200 calories per serving taps into the trend of health-conscious consumers, providing a potential disruptive innovation opportunity in the beverage industry.
3. Craft Alternative Drinks - Offering unique and flavorful alternatives to traditional beers and cocktails allows brewers to creatively address consumer needs and explore disruptive innovation opportunities.
Industry Implications
1. Beverage Industry - The beverage industry can tap into the trend of fermented fruit beverages and low-calorie libations to offer innovative products to health-conscious consumers.
2. Craft Beer Industry - Craft breweries can expand their offerings by venturing into the creation of craft alternative drinks, providing innovative options to their customers and driving disruption in the industry.
3. Alcoholic Beverage Industry - In the alcoholic beverage industry, creating low-calorie libations and fermented fruit beverages presents an opportunity to cater to health-conscious consumers and stay ahead of evolving consumer preferences.
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