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Color-Popping E-Readers

Clean the Sky - Positive Eco Trends & Breakthroughs

The Kindle Fire Signals Amazon's Entrance into the Tablet War

— September 30, 2011 — Tech
Amazon is adding some color to tablet race with the recently announced Kindle Fire. The Kindle Fire is a colorful new tablet designed to give price-conscious tech heads a chance at owning a powerful and shiny new tablet.

The Kindle Fire is compactly sized at 7.5" by 4.5". What the tablet lacks in size it makes up for in functionality thanks to its powerful web browser that splits the processing load with Amazon's cloud servers. In addition to the high-powered browser, the Kindle Fire is connected (naturally) to Amazon's streaming music, movie and video services and e-book library. The tablet also features an app store offering Android apps such as Angry Birds.

In addition to it's high-tech software, the Kindle Fire has also been given a rough and tough exterior. The material used to construct the tablet is said to be 20 stiffer and 30 times harder than plastic. The Kindle Fire is set to be released on November 15th and will be priced at $199. Looks like the tablet war just got a little more interesting.
Trend Themes
1. Colorful Tablets - The Kindle Fire's colorful design is likely to start a trend of tablets featuring vibrant colors and designs.
2. Cloud-integrated Devices - The Kindle Fire's use of Amazon's cloud servers for processing creates an opportunity for further development of cloud-integrated devices.
3. Affordable Tablets - The Kindle Fire's affordable price point is likely to lead to a trend of competitively priced tablets entering the market.
Industry Implications
1. Consumer Electronics - The consumer electronics industry will continue to innovate in the design and functionality of tablets, spurred by the release of the Amazon Kindle Fire.
2. Streaming Services - Streaming services like Amazon's music, movie, and video services will need to keep up with the demand from tablet users as more affordable tablets enter the market.
3. Cloud Computing - The use of cloud servers for processing power in the Kindle Fire presents opportunities for growth and innovation in the cloud computing industry.
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