The H & M Elin Kling Collaboration Gives Power to Online Fashionistas
Summer Luu — January 12, 2011 — Pop Culture
References: elinkling.net & highsnobette
This major retailer is popular for its collaborations between its budget-conscious brand and haute couture designers, but this marks the first time its teamed up with a fashion blogger in the new H & M Elin Kling Collaboration.
Available at select H&M locations in Sweden, the 11 piece collection is designed by Swedish blogger “modebloggerska.” The H & M Elin Kling Collaboration includes modern and simple designs in an airy, all-white collection with accents of blush pink and gray pieces.
Available at select H&M locations in Sweden, the 11 piece collection is designed by Swedish blogger “modebloggerska.” The H & M Elin Kling Collaboration includes modern and simple designs in an airy, all-white collection with accents of blush pink and gray pieces.
Trend Themes
1. Fashion Blogger Collaborations - Brands collaborating with fashion bloggers to create unique collections, tapping into their influence and online presence.
2. Online Exclusive Collections - Retailers offering exclusive collections only available for purchase online, creating buzz and exclusivity around the brand.
3. Minimalist Fashion - The rise of minimalist fashion, with clean and simple designs becoming popular among consumers seeking a more refined and timeless aesthetic.
Industry Implications
1. Retail - Retailers exploring collaborations with fashion bloggers to tap into their online following and drive sales.
2. E-commerce - E-commerce platforms creating exclusive collections to attract and retain online shoppers, enhancing the online shopping experience.
3. Fashion - Fashion brands embracing minimalist designs to cater to the growing demand for simple and versatile clothing options.
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