Ethical eateries give foodie consumers peace of mind
Implications - Cause marketing has become a major part of marketing over the last year, helping brands create positive images in the minds of consumers who want to feel good about the purchases they are making. One area where cause marketing is high is in the hospitality industry, where restaurants are basing their foods and business models on social causes, appealing to consumers who want a good meal, as well as the feeling that they have contributed to a cause.
Trend Themes
1. Cause Marketing - Cause marketing is a major trend in marketing, helping brands create positive images in the minds of consumers who want to feel good about the purchases they are making.
2. Social Enterprise - Social enterprise is a growing trend in the hospitality industry, where restaurants are basing their foods and business models on social causes, appealing to consumers who want a good meal, as well as the feeling that they have contributed to a cause.
3. Community-informed Food Systems - Community-informed food systems like DC Central Kitchen are influencing and creating social businesses that turn leftover food into nourishing and educational meals while empowering people to learn skills and receive training through their culinary programs.
Industry Implications
1. Hospitality Industry - The Hospitality Industry is making use of cause marketing and social enterprise to create positive images in the minds of consumers and to appeal to customers who want to feel that they have contributed to a cause
2. Food and Beverage Industry - The Food and Beverage Industry is witnessing the rise of community-informed food systems that transform leftover food into nourishing and educational meals, empowering people to learn new skills through culinary programs, and benefiting the community at large.
3. Social Entrepreneurship Industry - Social Entrepreneurship is a growing industry that is positively influencing the Hospitality and Food industries, giving rise to socially responsible businesses that embody a triple-bottom-line approach, benefitting people, profit, and the planet.
6 Featured, 48 Examples:
502,095 Total Clicks
Date Range:
May 11 — Feb 12
Trending:
Average
Consumer Insight Topics:
