The WESC KarmaTech Creates an On-The-Go Interactive Experience
Meghan Young — January 27, 2011 — Pop Culture
References: creativity-online & trendsnow.net
The WESC KarmaTech project introduces RFID technology into shoes. Although this technology is mostly used for retail and inventory processes, it also can have a social impact by making our surroundings more interactive.
By embedding RFID chips into shoes, WESC KarmaTech allows you to register online and connect to different social media outlets. From there it interacts with a special mat so that one's status is updated on these social networks.
By embedding RFID chips into shoes, WESC KarmaTech allows you to register online and connect to different social media outlets. From there it interacts with a special mat so that one's status is updated on these social networks.
Trend Themes
1. RFID Technology - Disruptive innovation opportunities in retail and inventory management processes.
2. Interactive Footwear - Disruptive innovation opportunities in creating a more connected and interactive experience for consumers.
3. Social Media Integration - Disruptive innovation opportunities in bridging the gap between physical and online social networks.
Industry Implications
1. Retail - Disruptive innovation opportunities in revolutionizing inventory management and customer engagement.
2. Footwear - Disruptive innovation opportunities in combining technology with footwear to enhance consumer experience.
3. Social Media - Disruptive innovation opportunities in leveraging physical products to increase social media engagement.
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