Capturing customer attention with three-dimensional elements
Implications - Marketing to today's tech-savvy and visual consumers may require much more than simple, classic and "boring" two-dimensional marketing tactics. As such, many brands are embarking on marketing elements that incorporate a 3D spin, whether it's an eye-popping fashion editorial, a visually appealing 3D shopping app or an engaging commercial with 3D components. While 3D is becoming more prevalent in the marketplace, it still holds an allure that draws in consumers.
Trend Themes
1. 3D Advertising - Marketing elements that incorporate a 3D spin are captivating customers and rising in popularity.
2. Multi-sensory Marketing - Marketing campaigns that incorporate multiple senses are becoming more common, offering experiential opportunities to engage consumers beyond visual.
3. Immersive Audio - Binaural sound recording with use of dummy head and receivers on either ear produces realistic audio experiences to enhance photography and videos.
Industry Implications
1. Marketing and Advertising - Marketers can take advantage of 3D elements and multi-sensory techniques to create captivating campaigns that build brand awareness and engagement.
2. Retail and E-commerce - Innovative virtual 3D shopping apps and interactive in-store experiences using 3D technology can increase customer engagement and conversion.
3. Entertainment and Media - Binaural sound recording can enhance movies, music, and videos for a more immersive audio experience, ultimately leading to more engagement and retention.
9 Featured, 80 Examples:
991,305 Total Clicks
Date Range:
Aug 11 — Feb 12
Trending:
Warm
Consumer Insight Topics:
