Amazon Wants Everyone to Have the Affordable $99 Kindle Touch
Omar Yusuf — September 30, 2011 — Business
Somehow book burning is a palpable idea, especially since physical copies will be made redundant by Amazon's new $99 Kindle Touch -- expect for everyone to have one by the end of the holiday season. For the impatient types, it's available now and ships today.
Amazon is on a roll and knows it! The e-commerce company proudly explains on their frontpage splash that theirs is a company that "works hard to charge customers less." The pat on the back comes attached to news of three new products, the first of which is the all-new $79 Kindle -- slightly less powerful, but it comes at a generous price. The second featured item, and the center of attention, is the $99 Kindle Touch that eschews the traditional button interface with a touch-sensitive surface. The last to be introduced was the Kindle Fire, which comes loaded with contract-free 3G wireless at no cost!
Remember how I said everyone would have one? This deal is mind-bogglingly good and could help boost readership nationwide.
Amazon is on a roll and knows it! The e-commerce company proudly explains on their frontpage splash that theirs is a company that "works hard to charge customers less." The pat on the back comes attached to news of three new products, the first of which is the all-new $79 Kindle -- slightly less powerful, but it comes at a generous price. The second featured item, and the center of attention, is the $99 Kindle Touch that eschews the traditional button interface with a touch-sensitive surface. The last to be introduced was the Kindle Fire, which comes loaded with contract-free 3G wireless at no cost!
Remember how I said everyone would have one? This deal is mind-bogglingly good and could help boost readership nationwide.
Trend Themes
1. Affordable E-readers - The emergence of affordable e-readers like the $99 Kindle Touch is disrupting the traditional book industry, creating opportunities for e-book and digital publishing companies.
2. Shift to Digital Reading - The increasing popularity of e-readers due to their affordability is driving a shift towards digital reading, presenting opportunities for companies in the e-book industry to innovate and offer new digital reading experiences.
3. Free Wireless Connectivity - The introduction of e-readers like the Kindle Fire, which offer free contract-free 3G wireless connectivity, is disrupting the traditional wireless carrier industry and creating opportunities for innovative companies to offer free or low-cost wireless plans.
Industry Implications
1. E-book Industry - The rise of affordable e-readers is disrupting the traditional book industry, creating opportunities for companies in the e-book industry to provide cheaper e-books and expand their digital offering.
2. Digital Publishing Industry - The increasing popularity of e-readers due to their affordability is driving the growth of the digital publishing industry, presenting opportunities for innovative companies to create new digital reading experiences.
3. Wireless Carrier Industry - The introduction of e-readers with free wireless connectivity is disrupting the traditional wireless carrier industry, creating opportunities for innovative companies to offer free or low-cost wireless plans and compete with established carriers.
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