Mycow Lets Customers Choose Where Their Meat Comes From
Katherinev123 — December 3, 2011 — Eco
Catering to those people who are very particular about where their meat comes from is the organic beef provider Mycow. This Germany-based company, which has a network of farms that provide it beef, offers its customers customization options you would never get at a grocery store. Mycow lets its customers choose which farm their beef comes from in addition to the way in which the cows are slaughtered.
Customers just have to visit Mycow's website to subscribe to the delivery service and select their preferences, such as whether the cow has been slaughtered in a factory versus a field. According to Mycow, killing cows in a pasture or field creates less stress among the cows, and this produces more high-quality meat in turn. However, as PSFK points out, while this method of slaughter is more human, it is also more expensive and difficult because a license is required. Thus, it is currently not a popular method among farmers.
Customers just have to visit Mycow's website to subscribe to the delivery service and select their preferences, such as whether the cow has been slaughtered in a factory versus a field. According to Mycow, killing cows in a pasture or field creates less stress among the cows, and this produces more high-quality meat in turn. However, as PSFK points out, while this method of slaughter is more human, it is also more expensive and difficult because a license is required. Thus, it is currently not a popular method among farmers.
Trend Themes
1. Customized Meat Services - Meat providers should integrate customization options to attract more discerning customers.
2. Farm-to-table Meat Deliveries - The trend of farm-to-table meat deliveries is on the rise as customers seek more transparency and control over their food sources.
3. Ethical Sourcing of Meat - Consumers are increasingly concerned about animal welfare, and businesses can capitalize on this by prioritizing ethical sourcing of meat.
Industry Implications
1. Meat Production - Meat producers can innovate to include customization services to differentiate themselves.
2. E-commerce - Meat delivery companies can leverage e-commerce to allow customers to select their preferred meat source and delivery options.
3. Food Delivery - Food delivery services can tap into the farm-to-table trend and offer curated meat boxes from various farms to eco-conscious consumers.
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