BadDETT Promotes Up-And-Coming Artists with Downloadable T-Shirts
Michael Hines — September 21, 2011 — Tech
References: baddett & springwise
BadDETT is a new company that aims to promote musicians through fashion. BadDETT is a subscription-based service that offers subscribers one t-shirt fitted with a QR code that can be used to download music.
BadDETT releases one new shirt a month, with each shirt promoting a different group or artist. Stitched into each shirt's tag is a QR code that, when scanned, lets you download a Zip file containing tracks from the artist(s) on the shirt. The subscription comes in packages of six and 12 months with subscribers getting a price break of around $5.50 for each shirt purchased (shirts are priced at $31 apiece for non-subscribers).
I am not someone who goes in search of unknown musical acts, but I still love the idea behind badDETT. Here's hoping a service like this can take hold in America as there are tons of unsigned artists who could benefit from some fashionable promotion.
BadDETT releases one new shirt a month, with each shirt promoting a different group or artist. Stitched into each shirt's tag is a QR code that, when scanned, lets you download a Zip file containing tracks from the artist(s) on the shirt. The subscription comes in packages of six and 12 months with subscribers getting a price break of around $5.50 for each shirt purchased (shirts are priced at $31 apiece for non-subscribers).
I am not someone who goes in search of unknown musical acts, but I still love the idea behind badDETT. Here's hoping a service like this can take hold in America as there are tons of unsigned artists who could benefit from some fashionable promotion.
Trend Themes
1. Fashionable Promotion - Disruptive innovation opportunities can be found in creating fashion-forward promotional strategies for artists and musicians.
2. QR Code Technology - Disruptive innovation opportunities lie in leveraging QR code technology to enhance the music listening experience and connect artists with their audience.
3. Subscription-based Services - Disruptive innovation opportunities exist in developing subscription-based services that combine fashion and music to promote up-and-coming artists.
Industry Implications
1. Fashion - The fashion industry can embrace disruptive innovations by aligning with musicians or artists to create unique, downloadable fashion items that promote their work.
2. Music - The music industry can explore disruptive innovation by incorporating subscription-based services that offer fashion items with downloadable music to promote emerging artists.
3. Technology - The technology industry can seize disruptive innovation opportunities by developing QR code solutions that enhance the relationship between fashion and music, enabling consumers to access new music easily.
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