Vino-Yasa
References: yeahdaveyoga & vitaljuicedaily
Experimenting with different wine pairings is fun, but who knew it could be really beneficial for your health too? No, I'm not talking about antioxidants; I'm referring to Vino-yasa! This innovative approach to pairing supplements your favourite reds and white with yoga stretches. It could just be the next big thing in health, taking exercise to a whole new level of bliss.
"Which asana goes best with Pinot Grigio? And when drinking a cab franc, should one invert or just go with the hatha flow?" asks Vital Juice Daily.
"These are the quandaries that plague the nationwide trend of blurring yoga and wine—with workshops popping up like corks in yoga studios, wineries and on retreats worldwide.
L.A. based David Romanelli of Yeah Dave Yoga (also Yahoo's Mind-Body expert) and Angela Gargano of Bliss Flow Yoga in Madison, WI go on tour together, promoting this unique blend of antioxidant rich wines and detoxifying stretches.
"Together they tour the nation—and recently offered a sold-out 'experience' in Umbria, Italy with their own house blend of swirl and shivasana," Vital Juice Daily said.
They also host workshops in cities in Southern California, upstate New York and even in Vancouver, Canada. Want more? Check out the NY Times article.
Last week we wrote a feature on Yo Dinna', the couple-run service that brings that offer busy people a private in-home yoga lesson, followed by a gourmet meal cooked in their own kitchen.
Check it out:
"Which asana goes best with Pinot Grigio? And when drinking a cab franc, should one invert or just go with the hatha flow?" asks Vital Juice Daily.
"These are the quandaries that plague the nationwide trend of blurring yoga and wine—with workshops popping up like corks in yoga studios, wineries and on retreats worldwide.
L.A. based David Romanelli of Yeah Dave Yoga (also Yahoo's Mind-Body expert) and Angela Gargano of Bliss Flow Yoga in Madison, WI go on tour together, promoting this unique blend of antioxidant rich wines and detoxifying stretches.
"Together they tour the nation—and recently offered a sold-out 'experience' in Umbria, Italy with their own house blend of swirl and shivasana," Vital Juice Daily said.
They also host workshops in cities in Southern California, upstate New York and even in Vancouver, Canada. Want more? Check out the NY Times article.
Last week we wrote a feature on Yo Dinna', the couple-run service that brings that offer busy people a private in-home yoga lesson, followed by a gourmet meal cooked in their own kitchen.
Check it out:
Trend Themes
1. Vino-yasa - The trend of pairing wine and yoga opens up opportunities for the wellness and beverage industries to collaborate on unique experiences that appeal to health-conscious consumers.
2. Wine and Yoga Workshops - The proliferation of workshops and tours that offer wine and yoga experiences presents opportunities for the travel and hospitality industries to create new and unique offerings.
3. At-home Wine and Yoga Services - Entrepreneurs can create business opportunities by providing on-demand, in-home services that offer convenience and a personalized experience for consumers who want to practice wine and yoga in a private setting.
Industry Implications
1. Wellness Industry - The wellness industry has an opportunity to attract health-conscious consumers by offering wine and yoga experiences as part of their holistic health and wellness programs.
2. Beverage Industry - The beverage industry can collaborate with the wellness industry to create new products and experiences that appeal to consumers looking for novel ways to indulge in their favorite beverages while also maintaining a healthy lifestyle.
3. Travel Industry - The travel industry can capitalize on the trend of wine and yoga workshops by offering travel packages to locations where consumers can experience these unique offerings.
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