The HP and Conde Nast On-Demand Content Program Debuts This Fall
Meghan Young — October 14, 2011 — Business
The HP and Condé Nast On-Demand Content program is an interesting initiative that hopes to boost both magazine and HP sales across the board. It offers magazine subscribers to such publications as Allure, Details, Epicurious, Golf Digest and Wired to print their magazines at home. While tech companies continue to herald in a new era of digital devices and content, HP and Condé Nast seem set on trying to find a balance between the past and the future.
Through the HP and Condé Nast On-Demand Content program, these two conglomerates hope to increase sales while decreasing production costs. This program will accompany HP Instant Ink program that offers ink subscriptions at a low cost of $5.99 to $10.99 per month. A trial basis will commence this fall.
Through the HP and Condé Nast On-Demand Content program, these two conglomerates hope to increase sales while decreasing production costs. This program will accompany HP Instant Ink program that offers ink subscriptions at a low cost of $5.99 to $10.99 per month. A trial basis will commence this fall.
Trend Themes
1. On-demand Printing - The on-demand content program demonstrates the disruptive innovation opportunity of personalized and convenient printing services.
2. Print Subscription Revival - The on-demand magazine printing trend underscores the potential for reviving print subscriptions by offering a unique benefit to subscribers.
3. Hybrid Publishing Models - The HP and Condé Nast partnership highlights the disruptive opportunity of blending traditional print models with digital innovation for the magazine industry.
Industry Implications
1. Printing Services - The on-demand printing trend presents disruptive innovation opportunities for service providers to offer personalized printing solutions for various industries.
2. Publishing and Media - The print subscription revival trend unlocks opportunities for the publishing and media industry to leverage unique benefits and attract more subscribers.
3. Technology and Hardware - The hybrid publishing models trend opens doors for technology and hardware companies to innovate and offer solutions that bridge the gap between traditional print and digital content.
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