Brain-boosting nootropics are now being offered in snack form
Implications - First popularized in Silicon Valley, the use of nootropics has bled over to the average consumer in the form of cognitive function-boosting snacks. Adopting nootropic ingredients, and marketing them as such, serves brands seeking to position themselves in this emerging market, and offers people the ability to consume such products in a way that seamlessly integrates into their lifestyle habits.
Workshop Question - How can your brand better merge its products/services with consumers' daily rituals?
Trend Themes
1. Nootropic Snacks - The use of nootropic ingredients in snack form has emerged as a trend. Brands can position themselves to capture consumers who want to consume healthy functional products.
2. Pet Nootropics - Nootropic supplements designed for pets have appeared as a trend. Entrepreneurs and investors can tap into the increasing interest in cognitive health for not only humans but also their pets.
3. Jelly Nootropics - Products that use jelly-like ingredients as nootropic supplements are trending. Businesses can introduce unique natural ingredients to the market for improving cognitive performance.
Industry Implications
1. Snack Food Industry - Companies in the food industry are incorporating nootropic ingredients into their healthy functional snack product lines, tapping into the trend of cognitive health.
2. Pet Care Industry - Entrepreneurs and investors in the pet care industry can benefit from the trend of cognitive health and offer supplements for pet owners who want to improve their pet's brain function.
3. Natural Health Supplement Industry - Businesses that specialize in natural health supplements are developing products that use unique natural ingredients, like jelly, for producing their nootropic formulations.
