Besilki Offers a Unique Ingredient in Its Hair Removal Creams
Mishal Omar — June 26, 2017 — Fashion
References: circle-branding.vn & thedieline
Besilki is a hair removal brand that is primarily popular in Thai and Vietnamese markets, and the brand enlisted the creative agency The Circle - Branding Partners to create the packaging for its products.
The brand offers two different depilatory creams, one of which was created for sensitive skin and the other which is targeted at "normal" skin. What the creams have in common is that both of them are based in avocado, ensuring that they are able to moisturize the skin as they remove the hair from it.
The products themselves are shown in either pink or blue packaging, with varying playful white graphics adding an aesthetic appeal that draws consumers to the products.
The brand offers two different depilatory creams, one of which was created for sensitive skin and the other which is targeted at "normal" skin. What the creams have in common is that both of them are based in avocado, ensuring that they are able to moisturize the skin as they remove the hair from it.
The products themselves are shown in either pink or blue packaging, with varying playful white graphics adding an aesthetic appeal that draws consumers to the products.
Trend Themes
1. Fruit-based Beauty Products - The use of fruit-based ingredients in beauty and personal care products such as depilatory creams provides an opportunity for brands to offer unique, natural alternatives to chemical-based formulas.
2. Sensitive Skin - Brands can develop products specifically catered towards individuals with sensitive skin by incorporating ingredients that not only remove hair but also nourish and soothe the skin, opening up a new market segment.
3. Playful Packaging - Brands can differentiate themselves through creative and playful packaging designs that catch the attention of consumers and add an aesthetic appeal to their products.
Industry Implications
1. Personal Care - Fruit-based depilatory creams offer an innovative solution in the personal care industry as consumers increasingly turn to natural and gentler products for their beauty routines.
2. Beauty - The trend towards incorporating natural, fruit-based ingredients in personal care products such as hair removal creams presents an opportunity for beauty brands to expand their offerings and capture consumers who prioritize natural and sustainable solutions.
3. Creative Agencies - Creative agencies can partner with personal care and beauty brands to develop playful and eye-catching packaging designs that resonate with consumers and help differentiate them from competitors.
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