This Frozen Treat is Inspired by a Sweet Brown Ale
Katherine Pendrill — October 22, 2015 — Lifestyle
References: benjerry & brandeating
Ben & Jerry's recently announced the release of a new ice cream flavor that is inspired by it's sweet brown ale. Earlier this year, Ben & Jerry's partnered with New Belgium Brewing to produce an ice cream-inspired beer. This sweet brown ale is now available as ice cream as well.
The 'New Salted Caramel Brown-ie Ale' ice cream is a limited edition flavor inspired by the company's 'Salted Caramel Brownie Ale' beer. The frozen treat is made from New Belgium Brown Ale Ice Cream, slated caramel swirls and fudgy brownie pieces. The ice cream is designed to complement the beer, which contains chocolaty notes and hints of vanilla. A portion of the proceeds from the sale of the ice cream and beer will go to an organization called 'Protect Out Winters,' which aims to combat the effects of climate change.
For those eager to get their hands on a pint of ice cream and a pint of beer, the products will be available for the duration of the holiday season.
The 'New Salted Caramel Brown-ie Ale' ice cream is a limited edition flavor inspired by the company's 'Salted Caramel Brownie Ale' beer. The frozen treat is made from New Belgium Brown Ale Ice Cream, slated caramel swirls and fudgy brownie pieces. The ice cream is designed to complement the beer, which contains chocolaty notes and hints of vanilla. A portion of the proceeds from the sale of the ice cream and beer will go to an organization called 'Protect Out Winters,' which aims to combat the effects of climate change.
For those eager to get their hands on a pint of ice cream and a pint of beer, the products will be available for the duration of the holiday season.
Trend Themes
1. Beer-inspired Ice Cream - The trend of creating ice cream flavors based on popular beers presents an opportunity for breweries and ice cream companies to collaborate and create unique taste experiences.
2. Limited Edition Collaborations - The rise of limited edition collaborations between food and beverage companies allows for cross-promotion and the opportunity to attract new customers through unique product offerings.
3. Socially Conscious Partnerships - Partnerships between companies that contribute a portion of sales to a charitable cause demonstrate a growing trend of consumers supporting brands that align with their values and priorities.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from the trend of creating unique flavor combinations and collaborations to appeal to consumers' adventurous taste buds.
2. Craft Brewing - Craft breweries can explore creative partnerships with ice cream companies to expand their brand reach and offer new experiences to beer enthusiasts.
3. Social Impact - Companies focused on social impact can leverage partnerships and limited edition products to raise awareness and funds for charitable causes, creating positive change while appealing to socially conscious consumers.
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