Skillz & Susan G. Komen Host the Play for the Cure Event
Amy Duong — March 21, 2019 — Social Good
References: skillz & venturebeat
Skillz is an online esports medium and it worked in collaboration with the Susan G. Komen foundation, a nonprofit organization on the 'Play for the Cure' event. It was a charity event that directly all of its proceeds towards breast cancer research purposes -- the duo set an original goal of $100,000. This partnership continues its charitable streak, following its work to benefit the Special Olympics and to aid those affected by Hurricane Irma.
Notably, the Play for the Cure event falls in correlation with Women's History Month, spotlighting women's roles in the gaming industry through blog posts. It was reported that over half of its existing 12 million registered players are women, with top players to reflect that statistic.
Notably, the Play for the Cure event falls in correlation with Women's History Month, spotlighting women's roles in the gaming industry through blog posts. It was reported that over half of its existing 12 million registered players are women, with top players to reflect that statistic.
Trend Themes
1. Esports Charity Events - Creating online gaming tournaments for charity purposes opens up opportunities to engage the gaming community in philanthropic causes.
2. Gender Equality in Gaming - Highlighting women's roles and achievements in the gaming industry during events helps to promote diversity and inclusivity in gaming.
3. Collaborative Partnerships - Partnering with nonprofit organizations to host charity events creates mutually beneficial opportunities to raise funds and awareness for important causes.
Industry Implications
1. Esports and Gaming - The esports and gaming industry can leverage online game charity tournaments as a way to give back to the community and strengthen player engagement.
2. Nonprofit and Charity - Nonprofit organizations can explore collaborations with the gaming industry to host charity tournaments and raise funds for their causes.
3. Marketing and Branding - Marketing and branding agencies can assist in promoting online game charity tournaments, helping to build positive brand image and associations with social responsibility.
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