Spotify's 'Endless Artist Radio' Offers Unlimited Related Music
Justin Lam — October 19, 2018 — Tech
References: newsroom.spotify & cnet
Spotify recently released an update that introduced a host of new features, including its new 'Endless Artist Radio' mode. Offering artist-inspired playlists is nothing new to the service, but this new 'Endless Artist Radio' mode gives users the ability to access an endless stream of music that relates to a specific artist or band. This mode also factors in a user's personal preference to music and is updated regularly to keep things fresh. The endless playlists are even downloadable to allow for offline play.
The Spotify update containing 'Endless Artist Radio' will begin its full rollout on October 18th, 2018 on both iOS and Android. The update also simplifies navigation by cutting down the number of tabs at the bottom of the app -- leaving just 'Home', 'Search', and 'Your Library'.
The Spotify update containing 'Endless Artist Radio' will begin its full rollout on October 18th, 2018 on both iOS and Android. The update also simplifies navigation by cutting down the number of tabs at the bottom of the app -- leaving just 'Home', 'Search', and 'Your Library'.
Trend Themes
1. Endless Artist Playlists - Disruptive innovation opportunity: Music streaming platforms can develop their own versions of 'Endless Artist Radio' to provide users with a personalized and seamless music experience.
2. Artist-inspired Playlists - Disruptive innovation opportunity: Music curation services can create artist-inspired playlists that cater to specific moods, genres, or occasions to enhance user engagement and discovery.
3. Offline Streaming - Disruptive innovation opportunity: Music streaming platforms can further enhance the offline listening experience by allowing users to download endless artist playlists, expanding accessibility and convenience.
Industry Implications
1. Music Streaming - Disruptive innovation opportunity: Music streaming platforms can differentiate themselves by offering unique features like 'Endless Artist Radio' to attract and retain users in a highly competitive market.
2. Music Curation - Disruptive innovation opportunity: Music curation services can leverage artist-inspired playlists to drive user engagement, expand their user base, and create new revenue streams through targeted advertising or premium subscriptions.
3. Mobile App Development - Disruptive innovation opportunity: Mobile app developers can explore creating innovative music streaming features, such as offline streaming and simplified navigation, to enhance user experience and gain a competitive advantage.
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