'Spotify for Artists' Offers Musicians Valuable Listener Data
Ellen Smith — October 16, 2017 — Art & Design
References: artists.spotify & psfk
'Spotify for Artists' is the latest extension of the services offered to musicians through the music streaming platform.
In addition to changing the way individuals listen to music, Spotify streaming has also presented companies with a more seamless means of accessing a consumer's music-listening patterns. Spotify for Artists compiles that valuable data into one comprehensive platform, which the artists can access from a mobile phone. This information details streaming data such as age, gender, location and preferred music-listening method.
Artists can then leverage this information to target a specific demographic with online marketing ads, or to see the popularity of newly released song in comparison to one another. Ultimately, Spotify for Artists has the potential to help an artist adjust their marketing strategies or decide what cities to attend when planning a tour.
In addition to changing the way individuals listen to music, Spotify streaming has also presented companies with a more seamless means of accessing a consumer's music-listening patterns. Spotify for Artists compiles that valuable data into one comprehensive platform, which the artists can access from a mobile phone. This information details streaming data such as age, gender, location and preferred music-listening method.
Artists can then leverage this information to target a specific demographic with online marketing ads, or to see the popularity of newly released song in comparison to one another. Ultimately, Spotify for Artists has the potential to help an artist adjust their marketing strategies or decide what cities to attend when planning a tour.
Trend Themes
1. Streaming Data Analytics - Disruptive innovation opportunity: Developing advanced analytics tools to analyze streaming data and provide insights for musicians and artists.
2. Artist Marketing Optimization - Disruptive innovation opportunity: Creating tools and platforms that enable artists to optimize their online marketing strategies based on streaming data insights.
3. Tour Planning Optimization - Disruptive innovation opportunity: Building algorithms and platforms to help artists make informed decisions about tour locations and optimize their touring strategies using streaming data.
Industry Implications
1. Streaming Analytics - Disruptive innovation opportunity: Developing innovative streaming analytics solutions to provide valuable insights to the music industry and support artist decision-making.
2. Digital Marketing - Disruptive innovation opportunity: Utilizing streaming data insights to revolutionize digital marketing strategies for artists, enabling targeted and effective advertising campaigns.
3. Tour Planning and Management - Disruptive innovation opportunity: Leveraging streaming data to optimize the planning and execution of artist tours, improving the efficiency and success of live performances.
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