Sonic's New Ad Teases the Company's Own 'Two Guys' Campaign
Joey Haar — March 7, 2018 — Pop Culture
References: qsrmagazine
Sonic's Two Guys campaign has been one of the company's signatures for the past decade, but with all that screen time for the ubiquitous pair of hapless dudes, the drive-in QSR has still managed to mine a fresh take. Thanks to the comedic touch of Jane Krakowski and Ellie Kemper, two stars from the Netflix series 'The Unbreakable Kimmy Schmidt', Sonic pokes some fun at its two guys while showing off its latest summer deal.
In the ad, Krakowski and Kemper play characters seemingly akin to their roles on Kimmy, with Krakowski as a fame-obsessed socialite and Kemper as a wide-eyed naif. The two comment on Sonic's new summer deal attracting celebrities from far and wide, and Kemper notices the two guys (comedians Peter Grosz and T.J. Jagodowski). But Krakowski asks what those two are even famous for, to which Kemper replies "I think for eating here all the time", leaving the stage open for the two stooges to clown around before the ad finishes.
In the ad, Krakowski and Kemper play characters seemingly akin to their roles on Kimmy, with Krakowski as a fame-obsessed socialite and Kemper as a wide-eyed naif. The two comment on Sonic's new summer deal attracting celebrities from far and wide, and Kemper notices the two guys (comedians Peter Grosz and T.J. Jagodowski). But Krakowski asks what those two are even famous for, to which Kemper replies "I think for eating here all the time", leaving the stage open for the two stooges to clown around before the ad finishes.
Trend Themes
1. Self-referential Advertising - Opportunity for companies to use humor and self-awareness in their marketing campaigns to engage audiences.
2. Celebrity-endorsed Deals - Potential for businesses to team up with celebrities to promote their products or services.
3. Refreshing Long-running Campaigns - Chances for companies to revamp old advertising campaigns with new twists.
Industry Implications
1. Fast Food - Fast food chains can use self-referential and comedic advertising to appeal to younger demographics.
2. Advertising - Opportunities for advertising firms to produce unique and engaging content by using humor and celebrity endorsements.
3. Entertainment - Celebrities endorsing products in advertising campaigns allows for potential cross-industry collaborations between the entertainment and advertising industries.
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