The Spotify What's New Feature Showcases Music in a Different Feed
Justin Lam — October 23, 2018 — Tech
The Spotify What's New feature is being tested in an effort to better showcase new releases on the music-streaming platform. The feature has already been made available to certain Spotify users and according to Spotify is being done to test "new ways to create better-listening experiences for more users, while continuing to find ways to connect artists to their fans."
The Spotify What's New feature will not be replacing the Release Radar, but will instead offer music up in a different way. Music is now presented in a feed that showcases what has been released -- whether that be a single or an album -- as well as how long ago it was released. There has been no official confirmation as to whether or not this feature will be officially released.
Image Credit: NurPhoto/Getty Images
The Spotify What's New feature will not be replacing the Release Radar, but will instead offer music up in a different way. Music is now presented in a feed that showcases what has been released -- whether that be a single or an album -- as well as how long ago it was released. There has been no official confirmation as to whether or not this feature will be officially released.
Image Credit: NurPhoto/Getty Images
Trend Themes
1. Streaming-platform Update Features - The market for in-app music experience improvements is still open for new features and updates to enhance user satisfaction.
2. Music-discovery Feeds - Music streaming platforms need to continue to innovate music discovery features for users to encourage user engagement.
3. Artist-fan Connection Enhancement - The improvement of artist-fan connection features could potentially attract more users to the streaming platform who are interested in exclusive content and more direct contact with musicians.
Industry Implications
1. Music Streaming - Music streaming companies have to come up with innovative solutions to keep up with their competitors.
2. Social Media - Social media platforms that incorporate music discovery features compete in the music streaming market to provide a more engaging platform that incorporates music listening and discovery.
3. Music Marketing - Music-streaming companies can use these innovations to boost artist awareness, create more opportunities for ad placements, and promote more immersive, exclusive content to fans.
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