Nut butter packaging is being reimagined to be convenient and mess-free
Trend - Brands are redesigning nut butter packaging to better suit the needs of the modern consumer. Geared toward families and individuals on-the-go, the new version boast a squeezable format that ensures easy application and a mess-free experience.
Insight - The lifestyle of contemporary consumers—especially in urban environments—is getting increasingly demanding as individuals are balancing workload, personal hobbies, and time for family and friends. As a result, convenience is a highly desired trait in products and services. In this space, consumers are looking for ways to save on time—whether that be in applications, delivery, or cleanup—which can lead to them feeling less stressed.
Insight - The lifestyle of contemporary consumers—especially in urban environments—is getting increasingly demanding as individuals are balancing workload, personal hobbies, and time for family and friends. As a result, convenience is a highly desired trait in products and services. In this space, consumers are looking for ways to save on time—whether that be in applications, delivery, or cleanup—which can lead to them feeling less stressed.
Workshop Question - How can your brand optimize its packaging to be convenient?
Trend Themes
1. Convenience-oriented Packaging - Packaging redesigns are incorporating more convenient features to save consumers time and reduce stress.
2. Portable Meal Options - Brands are creating convenient, mess-free meals for individuals on-the-go who are unable to make traditional meals
3. Healthy Grab-and-go Snacking - Brands are catering to health-conscious consumers by creating natural and clean protein snacks for portable and easy eating.
Industry Implications
1. Packaging Industry - New squeezable packaging designs are creating a new niche in the packaging industry
2. Healthy Foods Industry - The trend for healthy and convenient eating is driving innovation in the healthy foods industry
3. Convenience Foods Industry - Brands within the convenience foods industry are expanding their product lines with easy-to-eat and -carry products.
