Butternut Mountain Farm's Maple Syrup Bottle Encourages Daily Use
Laura McQuarrie — July 23, 2016 — Lifestyle
References: wsj & butternutmountainfarm
There are plenty of maple syrup bottles on the market, but most of them are made of glass or take the form of large plastic jugs. Butternut Mountain Farm sets itself apart by packaging its maple syrup products in plastic squeeze bottles.
Since maple syrup can leave behind a sticky mess on packaging closures, even when it is neatly poured, the easy-to-use bottle features a silicone valve to dispense the product. This is comparable to the way a number of other condiments are packaged, which encourages families to make the switch to using maple syrup as their go-to sweetener.
Recent success in the maple syrup industry has created huge opportunity for a range of maple products to come forth as the healthy, natural and flavorful alternative to artificial sweeteners and syrups.
Since maple syrup can leave behind a sticky mess on packaging closures, even when it is neatly poured, the easy-to-use bottle features a silicone valve to dispense the product. This is comparable to the way a number of other condiments are packaged, which encourages families to make the switch to using maple syrup as their go-to sweetener.
Recent success in the maple syrup industry has created huge opportunity for a range of maple products to come forth as the healthy, natural and flavorful alternative to artificial sweeteners and syrups.
Trend Themes
1. Squeezable Bottles - The trend of using squeezable bottles for condiments creates an opportunity for other sweeteners and syrups to adopt this packaging to increase ease of use for consumers.
2. Alternative Sweeteners - The growing demand for healthier and natural sweeteners presents an opportunity for alternative sweetener products like maple syrup to disrupt the market of artificial sweeteners.
3. Convenient Packaging - The use of convenient packaging like plastic squeeze bottles with silicone valves offers an opportunity for brands to improve the usability and convenience of various food and beverage products.
Industry Implications
1. Maple Syrup - The maple syrup industry can continue to innovate by adopting squeeze bottle packaging, creating a more user-friendly experience for consumers.
2. Condiments - The condiment industry can explore the use of squeezable bottles with silicone valves to improve the packaging and dispensing of various products, enhancing user experience.
3. Alternative Sweeteners - The alternative sweetener industry can leverage the trend of squeeze bottles to offer convenient and easy-to-use packaging for their products, capturing market share from artificial sweeteners.
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