The Jif Natural Squeeze Creamy Peanut Butter Spread is Handy
Michael Hemsworth — January 6, 2021 — Marketing
References: jif & drugstorenews
The Jif Natural Squeeze Creamy Peanut Butter Spread is a new, upcoming product from the brand that will provide consumers with a way to incorporate it into virtually any of their favorite recipes. The peanut butter is crafted with five ingredients in the recipe with 90% peanuts, and is completely free from GMOs and preservatives. The squeezable tube packaging will eliminate the need for a utensil to allow for easy portioning onto toast, a bite-sized snack or even into a recipe for a touch of nuttiness.
Direct of Brand Strategy for the Jif Brand Jake Calhoun spoke on the new Jif Natural Squeeze Creamy Peanut Butter Spread saying, "We’re excited to expand our innovative Jif Squeeze product line, giving Jif peanut butter lovers more ways to enjoy. Now you can get the last ounce of squeezable, creamy goodness in an additional variation — because it's That Jif'ing Good!”
Direct of Brand Strategy for the Jif Brand Jake Calhoun spoke on the new Jif Natural Squeeze Creamy Peanut Butter Spread saying, "We’re excited to expand our innovative Jif Squeeze product line, giving Jif peanut butter lovers more ways to enjoy. Now you can get the last ounce of squeezable, creamy goodness in an additional variation — because it's That Jif'ing Good!”
Trend Themes
1. Squeezable Food Products - The emerging trend of squeezable food products presents an opportunity for companies to innovate and develop new types of packaging solutions.
2. Clean Label Products - The desire for natural and clean label products is a trend that is growing and presents an opportunity for companies to develop new products that meet this demand.
3. Convenient Foods - The trend towards convenient foods is growing, and companies can develop new products and packaging solutions that make it easier for consumers to enjoy their favorite foods on-the-go.
Industry Implications
1. Food Packaging Industry - The trend towards squeezable food products presents an opportunity for companies in the food packaging industry to develop innovative new packaging solutions that meet the needs of consumers.
2. Natural Food Industry - The trend towards natural and clean label products presents an opportunity for companies in the natural food industry to develop new products that meet this demand.
3. Convenience Food Industry - The trend towards convenient foods presents an opportunity for companies in the convenience food industry to develop new products and packaging solutions that make it easier for consumers to enjoy their favorite foods on-the-go.
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