Fashion brands provide transparency using traceability tools
Trend - Brands in the fashion space are using traceability tools to provide consumers more information surrounding the origins of their textiles. These brands are using scannable tags to offer complete transparency and reveal information about a product's supply chain--from the farms generating wool to total water usage and details about garment workers.
Insight - More consumers are well versed in the environmentally detrimental and exploitative practices of the fashion industry. From fair wages and working conditions to reduced carbon footprints and repurposing, this small but expanding group is passionate about sustainability and ethical practices and are inclined to purchase from brands that align with these values. Brands that offer complete transparency in their supply chain will gain the support of these sustainable, ethical consumers.
Insight - More consumers are well versed in the environmentally detrimental and exploitative practices of the fashion industry. From fair wages and working conditions to reduced carbon footprints and repurposing, this small but expanding group is passionate about sustainability and ethical practices and are inclined to purchase from brands that align with these values. Brands that offer complete transparency in their supply chain will gain the support of these sustainable, ethical consumers.
Workshop Question - How can your brand increase transparency in its supply chain?
Trend Themes
1. Traceability Tools - Fashion brands use traceability tools, such as scannable tags, to provide complete transparency and reveal information about a product's supply chain.
2. Sustainable and Ethical Fashion - More consumers prefer sustainable and ethical fashion, leading to brands that offer complete transparency in their supply chain gaining their support.
3. Carbon-neutral Fashion - Carbon-neutral farms and reduced end-to-end carbon footprints are becoming increasingly prevalent in fashion collaborations and collections.
Industry Implications
1. Fashion - The fashion industry is being disrupted by traceability tools, sustainable and ethical practices, and carbon-neutral initiatives.
2. Materials Science - The use of sustainable materials and closed-loop manufacturing is becoming more commonplace in fashion and materials science.
3. Technology - Scannable tags and NFC technology are being used to provide traceability and transparency in supply chains.
