Frolic Kitchen Makes an Ambitious Range of Flavored Peanut Butters
Rebecca Byers — March 3, 2015 — Lifestyle
References: frolickitchen & thedieline
Frolic Kitchen is a home-based company offering a range of artisan peanut butters in a variety of flavors. Frolic's line of spreads boasts chic, modernized packaging that is a far cry from the kid-friendly marketing one has come to expect from a peanut butter brand.
The branding and packaging design for Frolic Kitchen was created by co-owner and designer Grace Florencia Candra, who owns the company with her sister Fransisca Augustine Candra.
Frolic Kitchen's vibrant range of peanut butters include such varieties and flavors as matcha, French vanilla, cacao, and of course, chunky, smoother and peanut butter and jam.
Frolic is unique in that it combines the interest of consumers in purchasing food products that are GMO-free, while also supporting independent businesses and accessing a variety of unconventional flavor combinations.
The branding and packaging design for Frolic Kitchen was created by co-owner and designer Grace Florencia Candra, who owns the company with her sister Fransisca Augustine Candra.
Frolic Kitchen's vibrant range of peanut butters include such varieties and flavors as matcha, French vanilla, cacao, and of course, chunky, smoother and peanut butter and jam.
Frolic is unique in that it combines the interest of consumers in purchasing food products that are GMO-free, while also supporting independent businesses and accessing a variety of unconventional flavor combinations.
Trend Themes
1. Flavored Peanut Butters - The trend of artisan peanut butters in unique flavors presents an opportunity for disruptive innovation in the peanut butter industry.
2. Modernized Packaging - The trend of chic and modern packaging for food products opens up possibilities for disruptive innovation in packaging design and branding.
3. Gmo-free Foods - The trend towards GMO-free food products offers opportunities for disruptive innovation in creating unique and flavorful alternatives.
Industry Implications
1. Food Manufacturing - The food manufacturing industry can explore innovative techniques and processes to create a wider variety of flavored peanut butters.
2. Branding and Packaging - The branding and packaging industry can develop creative and modern designs for food products like flavored peanut butters.
3. Health and Wellness - The health and wellness industry can capitalize on the demand for GMO-free foods by creating innovative and flavorful alternatives to traditional peanut butters.
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