Starbucks South Korea Launches a Tasty and Refreshing Avocado Drink
References: instagram & designtaxi
From avocado toast to avocado drinks, the fruit has seen a radical increase in popularity and has been actively integrated into the diet of many. Starbucks South Korea contributes to this craze by launching its 'Avocado Blended' Frappucino for a limited time in locations across the country. The treat was first introduced three years ago as a seasonal offering but due to popular demand, it makes a return with a revamped recipe.
The texture of the avocado drink is smooth and creamy. To better mimic the appearance of the fruit, Starbucks South Korea includes a chocolate pit to top its frappucino creation. As a result, not only will the avocado drink satisfy some cravings, it will also make for a wonderful photo opportunity.
Photo Credits: Starbucks Korea, @bonnyham
The texture of the avocado drink is smooth and creamy. To better mimic the appearance of the fruit, Starbucks South Korea includes a chocolate pit to top its frappucino creation. As a result, not only will the avocado drink satisfy some cravings, it will also make for a wonderful photo opportunity.
Photo Credits: Starbucks Korea, @bonnyham
Trend Themes
1. Avocado-based Products - Opportunities for food and beverage companies to introduce unique avocado-based products to capitalize on the increasing popularity of the fruit.
2. Innovative Beverage Offerings - An opportunity for beverage companies to expand their menu offerings with unique and trendy drinks like the Avocado Blended Frappuccino.
3. Social Media-friendly Treats - Opportunities for businesses to create visually appealing food and beverage items that customers will share on social media platforms for added marketing exposure.
Industry Implications
1. Food and Beverage - Food and beverage companies can leverage the popularity of avocado to develop new products and menu offerings to appeal to consumers.
2. Hospitality - Hotels and restaurants can capitalize on the trend of innovative and visually appealing food and beverages to attract customers.
3. Marketing and Advertising - Agencies can leverage the social media trend of sharing food and beverage items to create campaigns that target customers who enjoy sharing their experiences online.
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