Ideas
Explore the world's #1 largest database of ideas and innovations, with 481,326 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,689 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,689 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 481,326 cutting edge ideas.

Pizza Chain Gaming Sponsorships

Clean the Sky - Positive Eco Trends & Breakthroughs

Pizza Hut is a Large Donor for Many eSports-Related Events

— August 8, 2016 — Lifestyle
Pizza Hut has established itself as a supporter of eSports communities with its gaming sponsorships for various events and leagues.

Most notably, the pizza conglomerate sponsors 'RTX' -- a three day-long annual gaming and "Internet-culture" event that brings in 60,000 attendees a year. Pizza Hut provides the event with tournament booths and activities. The corporation has also sponsored a series on the gaming network Smasher and has supplied pizza to various eSports.

By providing gaming sponsorships for different events, players and teams, Pizza Hut is able to expand its reach to demographics that could be crucial for sustaining its business model. As the gaming lifestyle tends to also be associated with fast-food eating, Pizza Hut inserts itself perfectly into this market.
Trend Themes
1. Esports Sponsorships - Opportunity for businesses to tap into the growing eSports industry by sponsoring events and teams.
2. Gaming Event Sponsorships - Businesses can enhance brand visibility and reach a targeted audience by sponsoring gaming events and providing engaging experiences.
3. Fast Food and Gaming Connection - Opportunity for fast food chains to leverage the association between gaming and fast-food consumption to attract customers.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore sponsorships in the gaming industry to promote their products and engage with potential customers.
2. Entertainment and Events - Events planning and entertainment companies can capitalize on the growing demand for gaming events by offering sponsorship opportunities and innovative experiences.
3. Marketing and Advertising - Marketing and advertising agencies can help businesses establish partnerships with gaming communities to increase brand awareness and drive customer engagement.
5
Score
Popularity
Activity
Freshness