The Red Bull Air Race Series Shows Just How Edgy Energy Drinks Can Be
Meghan Young — April 12, 2016 — Autos
References: redbullairrace & theverge
The idea that a certain energy drink can give you wings is put to the test in a very dare-devil way with the Red Bull Air Race series. It features small, single-engine stunt planes that are maneuvered through a farm of 230-foot high wind turbines. The purpose of this stunt? To set the fastest time, of course. Thankfully the pylons are made out of plastic and so won't damage the plane if the pilot hit ones.
In line with the brand's previous ad campaigns, the Red Bull Air Race series is a heart-pumping adrenaline ride that will get people excited to down a can themselves to try out some crazy stunts. At the very least, it'll make people more adventurous.
In line with the brand's previous ad campaigns, the Red Bull Air Race series is a heart-pumping adrenaline ride that will get people excited to down a can themselves to try out some crazy stunts. At the very least, it'll make people more adventurous.
Trend Themes
1. Extreme Sports Sponsorship - Brands can capitalize on the popularity of extreme sports by sponsoring events like the Red Bull Air Race series, creating opportunities for brand exposure and association with excitement and adventure.
2. Interactive Marketing Campaigns - Innovative marketing campaigns that involve daring stunts and challenges, like the Red Bull Air Race series, can engage consumers on a deeper level, creating memorable experiences and fostering brand loyalty.
3. Outdoor Adventure Experiences - The success of events like the Red Bull Air Race series demonstrates the demand for unique outdoor adventure experiences, presenting opportunities for businesses to offer innovative activities that cater to this market.
Industry Implications
1. Energy Drinks - Energy drink companies can explore innovative ways to promote their products through event sponsorship and interactive marketing campaigns, inspired by the success of the Red Bull Air Race series.
2. Advertising and Marketing - Advertising and marketing agencies can create impactful and immersive campaigns for brands by incorporating daring stunts and interactive elements, inspired by the excitement generated by the Red Bull Air Race series.
3. Adventure Tourism - Adventure tourism companies can tap into the growing interest in extreme sports and outdoor adventures by offering unique experiences and events, inspired by the thrill of the Red Bull Air Race series.
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