Mtn Dew Reveals a Competition That Turns Amateurs into Professionals
Mishal Omar — August 8, 2016 — Lifestyle
References: prnewswire & dailydot
Solidifying its position as the drink of choice for most gamers, Mtn Dew has created an amateur gaming competition that gives teams a chance to qualify for a position in a professional competition.
The amateur gaming competition works with 24 teams competing over the course of eight weeks. The best teams in North America and Europe will each be able to compete in the ESL Pro League in its 'ESL Counter Strike: Global Offensive' season. By giving amateur competitors a shot at a professional competition, Mtn Dew is able to uphold its support for the gaming and esports community.
By positioning itself as the main supporter of gamers, Mtn Dew is able to create a reciprocal relationship between itself and the enormous gaming demographic.
The amateur gaming competition works with 24 teams competing over the course of eight weeks. The best teams in North America and Europe will each be able to compete in the ESL Pro League in its 'ESL Counter Strike: Global Offensive' season. By giving amateur competitors a shot at a professional competition, Mtn Dew is able to uphold its support for the gaming and esports community.
By positioning itself as the main supporter of gamers, Mtn Dew is able to create a reciprocal relationship between itself and the enormous gaming demographic.
Trend Themes
1. Amateur Gaming Competitions - The rise of amateur gaming competitions provides opportunities for brands to engage with the gaming community.
2. Professional Gaming Leagues - The success of amateur gaming competitions opens up opportunities for the growth of professional gaming leagues.
3. Branding in Esports - The increasing popularity of gaming competitions presents opportunities for brands to establish partnerships and sponsorships within the esports industry.
Industry Implications
1. Beverage Industry - The partnership between Mtn Dew and the amateur gaming competition highlights the potential for beverage companies to tap into the gaming market.
2. Gaming Equipment Industry - The growth of amateur and professional gaming competitions creates a demand for high-quality gaming equipment.
3. Marketing and Advertising Industry - The rise of esports and gaming competitions offers new avenues for marketing and advertising agencies to reach the gaming audience.
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