The New in the Nood Line Lets Consumers Roll Their Own Energy Balls
Katherine Pendrill — April 18, 2016 — Lifestyle
'In the Nood' is a new line of snacks that provide consumers with all of the ingredients they need to make their own energy balls. In recent years, energy balls have become a popular snack option among health-conscious consumers. These snack mixes provide consumers with an easier way to make energy balls at home on a moment's notice.
Set to launch this summer, the In the Nood line consists of snack mixes designed for making homemade energy balls. Because the energy balls are not yet made, customers have the opportunity to customize their snack by adding or leaving out certain ingredients. Once they have all their ingredients on hand, customers simply roll out seven bite-sized balls for a healthy grab-and-go snacking solution.
Rich in fiber, antioxidants and minerals, the energy balls are a perfect option for health-conscious consumers who like to assemble their own snacks.
Set to launch this summer, the In the Nood line consists of snack mixes designed for making homemade energy balls. Because the energy balls are not yet made, customers have the opportunity to customize their snack by adding or leaving out certain ingredients. Once they have all their ingredients on hand, customers simply roll out seven bite-sized balls for a healthy grab-and-go snacking solution.
Rich in fiber, antioxidants and minerals, the energy balls are a perfect option for health-conscious consumers who like to assemble their own snacks.
Trend Themes
1. Customizable Snacks - The trend of customizable snacks, such as the In the Nood line of energy ball mixes, is an opportunity for businesses to provide consumers with more control over their food choices and personalize their snacking experience.
2. DIY Food Kits - DIY food kits, like the In the Nood line, are a growing trend as they allow consumers to have a hands-on experience with their food, providing a unique and fun activity while also offering a healthy snack option.
3. Healthy Convenience Foods - The emergence of healthier convenience foods, such as the In the Nood energy ball mixes, is a trend that caters to the busy, health-conscious consumer who wants to make nutritious choices on-the-go.
Industry Implications
1. Health Food Industry - The health food industry can benefit from the trend of customizable and healthy convenience snacks, through developing and marketing new products that cater to this growing consumer demand.
2. Food Delivery Industry - The food delivery industry can capitalize on the trend of DIY food kits, such as the In the Nood line, by offering these kits as part of their service, providing customer engagement and fostering loyalty.
3. Retail Industry - The retail industry can take advantage of the demand for healthier and customizable snack options, by providing shelf space and collaborations with innovative snack brands like In the Nood.
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