Muller's Ice Cream Yogurt Takes Inspiration from Frozen Treats
Laura McQuarrie — August 22, 2015 — Lifestyle
References: mullerquaker & mullerquaker
Ice cream and yogurt seem to have already converged in the form of frozen yogurt, but Müller is adding a twist to this category with ice cream yogurt.
The Müller Yogurt line takes inspiration from classic ice cream flavors like Mint Chocolate Chip, Vanilla Beam and Strawberries & Cream, delivering a high amount of protein and indulgence with less than 210 calories.
Unlike the stubby containers that many yogurt products come in, Müller Yogurt's novel line comes in tall tubs that have a slight resemblance to the base of an ice cream cone. Since ice cream cones themselves are hardly a portable treat, this is a practical way to take the beloved taste of ice cream on the go and still enjoy the familiar flavors chilled.
The Müller Yogurt line takes inspiration from classic ice cream flavors like Mint Chocolate Chip, Vanilla Beam and Strawberries & Cream, delivering a high amount of protein and indulgence with less than 210 calories.
Unlike the stubby containers that many yogurt products come in, Müller Yogurt's novel line comes in tall tubs that have a slight resemblance to the base of an ice cream cone. Since ice cream cones themselves are hardly a portable treat, this is a practical way to take the beloved taste of ice cream on the go and still enjoy the familiar flavors chilled.
Trend Themes
1. Ice Cream-inspired Yogurt - Ice cream and yogurt converge with Müller's ice cream yogurt, opening up opportunities for innovative flavor combinations and healthier dessert options.
2. Tall Tub Packaging - Müller's tall tub packaging offers a practical and portable way to enjoy the taste of ice cream in yogurt form, presenting opportunities for unique branding and on-the-go snacking solutions.
3. High Protein Indulgence - Müller Yogurt's high protein content and indulgent flavors provide a disruptive innovation opportunity for companies looking to cater to health-conscious consumers while satisfying their dessert cravings.
Industry Implications
1. Dairy - The dairy industry can explore ice cream-inspired yogurt as a new product category to cater to consumers seeking healthier dessert alternatives.
2. Snack Food - The snack food industry could incorporate tall tub packaging to create convenient ice cream-inspired yogurt snacks, tapping into the market demand for portable and indulgent treats.
3. Frozen Desserts - The frozen dessert industry can leverage ice cream-inspired yogurt as a way to expand their product offerings and provide consumers with a guilt-free indulgence option.
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