Cultured cosmetics show a backlash to the YouTube tutorial wave
Implications - Cosmetics, just like fashion, is an industry recently uprooted by the information age. Though many are thrilled at the wave of YouTube tutorials and cute nail art instructionals, other, more elitist makeup lovers are not. This creates a need for more sophisticated, high-brow-branded beauty products, speaking to a lasting premium placed on exclusivity in the world of aesthetics.
Trend Themes
1. Sophisticated Beauty Branded Products - Premium and high-brow personal care items that focus on exclusivity and curation rather than simplicity.
2. Artist-inspired Packaging - Collaborations with artists to create unique and non-traditional packaging for fragrances and cosmetics.
3. Pattern-mixing Packaging - The use of clashing patterns and bold colors on packaging to create a striking visual impact.
Industry Implications
1. Personal Care - Developing new and innovative ways to curate and present personal care products to appeal to more sophisticated consumers.
2. Art and Design - Collaborating with artists to create unique marketing and packaging designs that appeal to a younger, more artistic demographic.
3. Fashion and Beauty - Mixing patterns and colors in both fashion and beauty products as a way to stay fresh and on-trend while also attracting a younger audience.
