The Cullen's Drip Branding Celebrates a City Decked in Street Art
Amelia Roblin — October 9, 2012 — Art & Design
References: behance.net & packagingoftheworld
So much more care than usual has been put into the design of Drip packaging, considering that the contents are the largely single-use toiletries provided by hotels. Nevertheless, Kristian Mjoset has come up with a visual scheme that is sure to delight visitors of the boutique hotel in Melbourne, Australia.
The client, the Cullen has been named after contemporary artist Adam Cullen and the rooms within it have been inspired by his vibrant paintings and wild graffiti murals. To round out the experience of staying at this particular inn, the bathroom products like moisturizer, shaving cream and a razor have been disguised as the very tools that the creative figure uses to execute his work. Drip packaging bottles and boxes are bright blank whites with vivid neon color dripping down to produce the appearance of spray paint cans.
The client, the Cullen has been named after contemporary artist Adam Cullen and the rooms within it have been inspired by his vibrant paintings and wild graffiti murals. To round out the experience of staying at this particular inn, the bathroom products like moisturizer, shaving cream and a razor have been disguised as the very tools that the creative figure uses to execute his work. Drip packaging bottles and boxes are bright blank whites with vivid neon color dripping down to produce the appearance of spray paint cans.
Trend Themes
1. Art-inspired Hotel Amenities - Hotels could incorporate art and design elements into their toiletry packaging to elevate the guest experience and create a unique brand identity.
2. Sustainable Single-use Toiletries - Hotels can explore using sustainable materials for their single-use toiletry packaging to reduce waste and improve their environmental responsibility.
3. Visual Branding for Hotel Amenities - Hotels can collaborate with designers to create visually engaging and memorable packaging for their toiletries, creating a strong brand identity and increasing customer loyalty.
Industry Implications
1. Hospitality Industry - Hotels could benefit from incorporating art-inspired and sustainable design elements into their toiletry packaging to enhance the guest experience and improve their environmental responsibility.
2. Design Industry - Designers could work with hotels to create visually engaging and memorable packaging for their toiletries, creating a unique brand identity and increasing customer loyalty.
3. Packaging Industry - The packaging industry can explore sustainable materials and innovative design techniques to create eco-friendly and visually appealing packaging solutions for the hospitality industry.
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