The High S/S 2014 Campaign Stars Ilse De Boer and Kim Noorda
Meghan Young — March 1, 2014 — Fashion
References: high-everydaycouture & models
There is a moodiness about the High S/S 2014 ad campaign that is as evocative as it is emotive. In spite of the presence of pretty flowers, lush foliage and an overall femininely rustic setting, the images are dark and faded, which gives the images a melancholy air that even the romantic outfits are unable to combat.
Shot on location by photographer Carl Bengtsson, the High S/S 2014 ad campaign stars models Ilse De Boer and Kim Noorda who could be considered either sisters or lovers, depending on how a person reads their interactions. Clad in lacy frocks in monotone colors, the outfits suit the countryside surroundings perfectly. Their fresh looks were perfected with naturally tousled hair and barely there makeup.
Shot on location by photographer Carl Bengtsson, the High S/S 2014 ad campaign stars models Ilse De Boer and Kim Noorda who could be considered either sisters or lovers, depending on how a person reads their interactions. Clad in lacy frocks in monotone colors, the outfits suit the countryside surroundings perfectly. Their fresh looks were perfected with naturally tousled hair and barely there makeup.
Trend Themes
1. Moodiness in Advertising - There is an opportunity to disrupt the advertising industry by incorporating a moody aesthetic into campaigns, evoking emotions and creating a unique brand image.
2. Femininely Rustic Fashion - The fashion industry can embrace a feminine and rustic aesthetic in clothing design, catering to consumers who appreciate romantic and natural looks.
3. Natural Beauty in Photography - Photography professionals can explore the use of minimal makeup and natural hair styling, capturing the beauty of models in a raw and authentic way.
Industry Implications
1. Advertising - Opportunities for disruptive innovation exist in the advertising industry, by creating campaigns that evoke emotions and stand out from traditional advertising styles.
2. Fashion - The fashion industry has room to disrupt by focusing on feminine and rustic designs that appeal to consumers looking for romantic and natural aesthetics.
3. Photography - Innovation in photography can come from capturing the natural beauty of models in a raw and authentic way, moving away from heavily edited and stylized images.
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