Modern chess sets provide intellectual engagement through pop culture allure
Implications - With the rise of digital technology resulting in a culture that has become increasingly reliant on mobile and online usage, consumers, particularity youths, are growing up less exposed to more traditional and thought-provoking activities. As a means to provide more intellectually stimulating sources of entertainment, parents are turning to more challenging forms of play bearing kitschy or referential aesthetics, combining strategically enticing games with cultural features that youths can easily relate to.
Trend Themes
1. Nostalgic Intellectual Stimulation - Parents are turning to more thought-provoking forms of play that bear kitschy or referential aesthetics to provide entertainment.
2. Pop Culture Crossover - Combining elements of pop culture and traditional forms of entertainment creates a unique experience for fans.
3. Architectural Reimaginings - Using architecture for chess piece design creates a new dimension for the game and opens up possibilities for city-rivalries.
Industry Implications
1. Toys and Games - There is a growing demand for more intellectually stimulating sources of entertainment for youths.
2. Pop Culture and Entertainment - Pop culture-inspired chess sets offer a new way for fans to engage with their favorite shows, movies or franchises.
3. Architecture and Design - Chess piece-turned city landmarks offer a fresh perspective on classic architectural symbols and opens up opportunities for creative collaborations.
6 Featured, 43 Examples:
465,716 Total Clicks
Date Range:
Jan 12 — Mar 14
Trending:
Untested
Consumer Insight Topics:
