The MAC ‘Fearless Femme’ Line Emboldens Women
— June 3, 2013 — Lifestyle
References: beautyscene.net & gizmodiva
The new sensual makeup collection from MAC cosmetics titled ‘Fearless Femme’ is the perfect collection for bold women looking to channel their inner femme fatale.
With a color palette of dark purples, reds and pinks, this collection has a Gothic edge. The ‘Quite the Thing!’ lipstick in a deep plum is vampire-like bold and will contrast pale skin tones while also highlighting undertones in darker complexions. The nail lacquers presented in the ‘Fearless Femme’ collection also channel a dark and mysterious vibe. The ‘Dark Angel’ shade is described as a “goth romantic dark lilac,” highlighting any vampire-like qualities you may have.
With campaigns and sensual makeup collections like MAC’s ‘Fearless Femme’ becoming more common, it’s clear that strong feminine identities are being supported through the cosmetics industry. This attitude is sure to support many women in their quest to look and feel beautiful.
With a color palette of dark purples, reds and pinks, this collection has a Gothic edge. The ‘Quite the Thing!’ lipstick in a deep plum is vampire-like bold and will contrast pale skin tones while also highlighting undertones in darker complexions. The nail lacquers presented in the ‘Fearless Femme’ collection also channel a dark and mysterious vibe. The ‘Dark Angel’ shade is described as a “goth romantic dark lilac,” highlighting any vampire-like qualities you may have.
With campaigns and sensual makeup collections like MAC’s ‘Fearless Femme’ becoming more common, it’s clear that strong feminine identities are being supported through the cosmetics industry. This attitude is sure to support many women in their quest to look and feel beautiful.
Trend Themes
1. Sensual Makeup Collections - The rise of sensual makeup collections like MAC's 'Fearless Femme' is opening up opportunities for bold and expressive beauty trends.
2. Gothic-inspired Colors - The use of dark purples, reds, and pinks in makeup collections, as seen in 'Fearless Femme', is a disruptive innovation in the beauty industry, catering to consumers seeking a bold and mysterious aesthetic.
3. Empowerment in Cosmetics - The increasing support of strong feminine identities through campaigns and collections, such as MAC's 'Fearless Femme', presents an opportunity for the cosmetics industry to further empower women and promote self-expression.
Industry Implications
1. Cosmetics - The sensual makeup trend, exemplified by MAC's 'Fearless Femme' collection, is creating new market opportunities for cosmetic brands to cater to consumers seeking bold and expressive beauty products.
2. Fashion - The Gothic-inspired color palette and dark aesthetic of 'Fearless Femme' opens up disruptive innovation opportunities for the fashion industry to create complementary clothing and accessory lines.
3. Marketing and Advertising - The increased focus on empowerment and strong feminine identities in cosmetics, highlighted by campaigns like 'Fearless Femme', allows marketing and advertising professionals to tap into new narratives and messaging strategies.
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