Tech enables consumers to enjoy services without servers
Implications - Technology was created for the purpose of doing what people can do in a better, faster way. This concept is taken to new heights as professions from the service industry are replaced with apps and the like. This pattern of hyper self-sufficiency lends to the old suspicion that if you want something done right, you should do it yourself, allowing for ultra-customization for every individual.
Trend Themes
1. Hyper Self-sufficiency - Self-sufficiency trend replaces service industry jobs with apps, leading to ultra-customization for individuals.
2. Self-serve Convenience - Businesses implement self-serve options, such as vending machines and automatic wine dispensers, to increase convenience for customers.
3. Virtual Personalization - Mobile apps, such as Trunk Club, offer virtual personal stylists, making it easy and convenient for busy individuals to find stylish clothing.
Industry Implications
1. Hospitality - Hyper Self-Sufficiency trend creates opportunities for the hospitality industry to implement self-serve options or personalize customer experiences.
2. Retail - Virtual Personalization trend offers opportunities for retailers to create mobile apps that provide personalized shopping experiences for customers.
3. Technology - Self-Serve Convenience trend presents opportunities for technology companies to develop innovative self-service options, such as vending machines, for various industries.
