The at-home culturing of food and drink gets a modern, Western update
Implications - The rise in popularity of Eastern holistic aesthetics in Western culture has seen consumers become more approving of DIYing their own specialty food and drink. As such, products that aid practices like fermentation are becoming commonplace amid those looking for an economical, customized means of maintaining health or creating prepackaged varieties from home. Augmenting traditional methods and modernizing them, the innovations introduce younger generations to making products they've become accustom to purchasing.
Trend Themes
1. Cultured DIY - Holistic aesthetics and the desire for economical and customizable means to maintain health and create prepackaged varieties from home have brought about a rise in at-home culturing of food and drink.
2. Smartphone Apps for Home Beer Brewing - The rise of convenient smartphone apps connected to self-monitoring beer brewing systems allows homebrewers to more easily create and experiment with custom beer flavors.
3. Home Beer Brewing Machines - With the creation of home beer brewing machines, beer lovers can now create quality beer in the comfort of their own homes without the need for a large, cumbersome set up or special skills.
Industry Implications
1. Food and Drink - This trend caters specifically to those interested in at-home culturing of food and drink, creating a potential disruptive innovation opportunity in the food and drink industry market.
2. Technology - Smartphone apps and home beer brewing machines both represent a disruptive innovation opportunity for the technology industry by offering a more convenient and accessible way to create custom beer flavors.
3. Home and Garden - With the increasing popularity of at-home culturing of food and drink and home beer brewing machines, the home and garden industry has an opportunity to offer more products and services to support these DIY activities in the home.
